A biography or profile of a fictitious user of a product, which is concise and visual, while also being representative of a group of users. A common layout for a persona is on a single page, including a photograph or cartoon, a hypothetical name, along with social or professional details and areas of interest. Because products are often intended for use by more than one type of person, with potentially different preferences and expectations, it is common for there to be multiple personas for any given product.
Personas guide user story creation to ensure that all customer journeys are considered a with both successful and unsuccessful journeys to ensure that users do not experience a dead end journey. Personas are prevalent in the assurance of a MVE – Minimum Viable Experience delivery
Authored by Philip Rogers
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