An individual with the authority to set the direction for a product, and often a family of products, using analytical methods such as market research, trend analysis, structured or unstructured interviews, and other forms of interaction with individual customers or a sample of the customer population. As such, Product Managers set strategy and vision for the product(s) under their purview, and partner with others to make sure work done on the product(s) aligns with the organizational mission and vision, and is correctly prioritized with competing streams of work on other products.
Related Media
Product Manager Video
Product Manager Podcasts
Product Manager Example
Related Subjects
Acknowledgements
Authored by Philip Rogers
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