MMF – Minimum Marketable Feature
The smallest set of functionality customers need in order to perceive value in a feature. Key attributes of a Minimum Marketable Feature (MMF) include addressing a specific need, solving a particular customer problem, and having a high level of quality and usability. By focusing on releasing value in smaller increments, it’s possible to reduce both time to market and business risk.
Minimum Marketable Feature Video
Minimum Marketable Feature Podcasts
Minimum Marketable Feature Example
Authored by Steve Moubray
Edited by Philip Rogers
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