Some teams employ a method that helps them rapidly categorize a group of concepts or ideas based on shared attributes. The affinity grouping technique is particularly helpful in a brainstorming or other ideation context, where individual members of a team first write down concepts or ideas, on Post-it Notes or their digital equivalents. The members of the team then group the concepts or ideas together based on things they have in common, and given a name to each cluster of ideas or concepts. As part of this thought process, team members may also remove or combine concepts or ideas that they find to be duplicative of one another.
Affinity Grouping Video
Affinity Grouping Podcasts
Affinity Grouping Example
Authored by Philip Rogers
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